Step 1 of 12
Welcome to the studio

This is where your brand takes off.

You did the hard part, you bet on your business. Now it's our turn. Yes, this form is on the longer side, and that's intentional, every question was chosen on purpose so we truly understand your voice, your vision, and your goals. The more we get here, the more everything we build actually sounds and looks like you. Let's make something your competitors wish they'd done first.

20
minutes
12
sections
100%
built around you
AR Creative Studio · now
Hey! Quick heads up before we get started 👋
Completing this form is how every partnership with us begins, it's the foundation we build everything on, so we ask that it's done before our work together kicks off.
It runs a little long, and that's on purpose. Every question earns its place, so what we build feels unmistakably like you ✨
Think of it less like paperwork and more like our first creative session. The better we know you here, the faster we can start making you look great 🚀
Delivered
Before you dive in

Grab your brand assets if you have them, you're going to need them 🥂

Logo files Brand colors Social handles Any guidelines

Missing something or not sure? Contact your account manager with any questions you have.

Section 01
Your free brand kit worth $5,000
It's yours on the house, but here's the catch: complete every section of this form to qualify. Finish it all and the kit is locked in.

The basics.

First, the essentials about your business and how to reach you.

Section 02
Complete this section to keep your free $5,000 brand kit

Your story.

This is the heart of your brand, the why behind what you do. Take your time here.

The elevator pitch. If a stranger asked at a party, what would you say?
Your mission and purpose, beyond making money. What change are you trying to make?
How and why did this business start? Share what you know, it helps humanize the brand.
3-5 principles that guide how you operate. Comma-separated is fine.
Your unique selling proposition. Why customers should choose you over a competitor.
Section 03
Complete this section to keep your free $5,000 brand kit

Voice & tone.

How should your brand sound? This shapes every caption, ad, and email we write.

Slide each scale toward where your brand sits. There's no wrong answer; this just calibrates our writing.
FormalCasual
SeriousPlayful
UnderstatedBold
ClassicModern
Luxury / PremiumAccessible / Everyday
If your brand were a person, how would people describe them?
Signature terms, phrases, or language you want us to use.
Anything that's off-brand, overused, or makes you cringe.
Important for healthcare, legal, finance, supplements, etc. Any claims we can't make or rules to follow?
Section 04
Complete this section to keep your free $5,000 brand kit

Visual identity.

Everything about how your brand looks. The more detail here, the more on-brand our designs.

Your brand assets folder
This is the most important one. Drop everything you have into a single Google Drive or Dropbox folder and paste the share link below: logo files, font files, brand guidelines, photos, product images, and anything else. Please set the folder to "anyone with the link can view" so we can access it.
Already in the folder above? Skip this. Otherwise paste a direct link.
Ideally vector (SVG, AI, EPS) plus PNGs. Already in the folder above? Skip this.
If you own licensed brand fonts (OTF/TTF/WOFF), link them here or include them in the assets folder above.
Paste hex codes (e.g., #c8f24e). The swatch will preview as you type.
What fonts does your brand use? (Headings + body if you know them.)
Bright and airy? Moody and editorial? Candid? Studio? Describe the visual feel.
Links, names, or descriptions. What visual work makes you think "yes, like that"?
What's a hard no? Clichés, colors, styles that aren't you.
Pinterest, saved IG collections, competitor sites, anything visual.
Section 05
Complete this section to keep your free $5,000 brand kit

Your audience.

Who are we talking to? The clearer the picture, the sharper the targeting and messaging.

Paint a picture. Who are they, what do they care about, what's their day like?
The pain, frustration, or desire that brings them to you.
When they pick you over an alternative, what tips the decision?
What makes prospects hesitate before buying? (Price, trust, timing…)
Select all that apply.
Section 06
Complete this section to keep your free $5,000 brand kit

Offerings & competition.

What you sell, and who you're up against.

List what you offer. Bullet points or comma-separated is fine.
The one product/service you most want to promote and grow.
Anything on the calendar we should plan around?
Names and/or URLs of 2-3 main competitors.
Aspirational brands whose marketing or vibe you'd love to channel.
Section 07
Complete this section to keep your free $5,000 brand kit

Goals & success.

What does winning look like? This is how we'll measure our work together.

The big one. More revenue? More locations? A specific milestone?
What do you most need from marketing specifically?
Pick your top priorities. Select all that apply.
Specific KPIs or numbers if you have them. (Leads/mo, ROAS, follower count, revenue…)
Section 08
Complete this section to keep your free $5,000 brand kit

Current state & access.

What you're doing now, and the accounts we'll need to get rolling.

Social handles
Only fill in the ones you have. Leave the rest blank.
We'll request access to the relevant ones. Select all that apply.
Do you have a library of photos, videos, graphics, testimonials we can use? Link or describe.
Section 09
Complete this section to keep your free $5,000 brand kit

What we're working on together.

Select the services included in your engagement. The relevant questions will appear below, so you only answer what applies to you.

Select one or more services above and any specific questions will appear here.
Section 10
Complete this section to keep your free $5,000 brand kit

Working together.

Last bit. How we'll collaborate day to day.

Who signs off on content and campaigns? Names + roles.
Times when you're slammed, traveling, or have seasonal spikes.
Hopes, fears, past agency horror stories, a dream project. Anything.
Almost done
Complete this section to keep your free $5,000 brand kit

Ready to submit.

When you hit submit, your responses come straight to our team. Thank you for the detail; it makes all the difference.

By submitting, your responses are sent directly to the AR Creative Studio team. You'll also be able to download a formatted summary of everything you shared.

Something went wrong sending your responses. Please email us directly.
Welcome back, we picked up right where you left off.
Please fill in the required fields (*) before continuing.

Thank you, we've got it.

Your onboarding is complete and on its way to our team. We have everything we need to get started. We'll be in touch shortly with next steps.

Brand kit locked in 🎉
As long as every section was completed, your free brand kit worth $5,000 is yours, we'll include it with your kickoff.

We'll review everything you shared and reach out within a couple of business days to schedule your kickoff call. If we need anything else to get started, we'll let you know then.

The AR Creative Studio team